Kelly J. Gordon is one of the most sought-after Superyacht captains, Superyacht influencer, and an accomplished public speaker, celebrated for her leadership and impact within the yachting world.

Kelly J. Gordon has been recognized as one of the busiest and most respected capitans and a leading social media influencer in the yacht charter industry, with a dedicated following of over 29K fans. As the founder of Captain Kelly Gordon, an online platform delivering authentic content and strategic influencer marketing, she has spearheaded impactful partnerships with top brands, producing engaging sponsored content and campaigns that deeply resonate with her audiences. Her leadership in the industry were recognized with A Crew Yachting's Master 500-GT award.

Her talks and content offer a unique blend of inspiration, practical advice, and encouragement, empowering others to achieve their goals in the industry.

x2 Keynote

About the
Workshop

The power of Influence marketing in Yacht charter industry

Imagine posting a 30-second video captured by your front camera showcasing your "Day on a Boat" and capturing the attention of millions. Imagine telling them there is a 10% discount if they follow a link you shared and selling your availability for the season in just a few hours. Sounds too good to be true? Building a personal brand and being the face of your business is undeniably the best-performing marketing strategy out there.

Building your platform from the ground up and allowing your audience to develop the "next best thing" to personal relationships is a gift that keeps on giving, allows you to craft your messaging, and allows you to stay in control of the narrative you want to cultivate. Discover why and how it is achievable from the person who does that on a daily:

  • the road to becoming a yachting influencer
  • why building a personal brand works
  • how views translate to sales
  • why you need to build your influencer strategy and harness their power

Sponsors & Partners Sponsors & Partners

Summit brings together numerous yacht charter experts from all over the world, with an aim to exchange ideas and experiences to enchance their overall business performance. By sponsoring the event, you are presented with a unique opportunity to promote your company to a large number of charter professionals. Be recognized as a contributor to the development of the yacht charter industry. To learn more about participating in this global event as a sponsor, contact us at your convenience, and we will provide you with all the information about our tailor-made sponsorship programmes.

 

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