Peter Economides is a global brand strategist specializing in change, cultural shifts, consumer behavior, and brand growth. His belief is simple: “everything communicates” and “strategy is nothing without a universally compelling and individually enchanting big idea that engages and aligns people inside and outside the corporation.”
With a career spanning South Africa, Hong Kong, Athens, Mexico City, and New York, Economides has shaped strategies for leading brands including Apple, Audi, Coca-Cola, Heineken, Levi’s, Nestlé, and Unilever. After a successful career with McCann Erickson Worldwide and TBWAWorldwide, Economides founded his own strategic brand consultancy, Felix BNI, in 2003.
A graduate of the University of Cape Town, Economides also serves as Chairman of the Board of Make-A-Wish International. His expertise extends into the superyacht industry, with experience working with Oceanco, Turquoise, Monaco Marine, and F/Yachting.
Summit offers a unique platform for companies looking to gain visibility in the yacht charter industry. Summit Sponsors, benefit from the opportunity to showcase their brand to a global audience of charter professionals and industry leaders. Booking Manager Sponsors are key contributors to the growth and innovation of the yacht charter sector.
Our Partners play a vital role in shaping the Summit experience. We collaborate with leading associations, and service providers from around the world to support the exchange knowledge, ideas, and best practices. Booking Manager Partners play a key role in elevating the overall standards of the industry and help create lasting value for the global charter community.
