Sara Odorisio is a passionate trainer and facilitator with over a decade of experience in the hospitality sector
She founded Hodos Training to help organizations in the hospitality industry improve customer satisfaction, inspire and retain staff, and achieve customer care excellence. Through practical and engaging training, Sara has transformed the performance of countless professionals, offering personalized attention and tailored workshops for small to medium-sized businesses.
x2 Workshop

About the
Sessions

Beyond Price: Mastering Customer Conversations That Build Trust and Value

Exceptional customer care isn’t just about solving problems, it’s about preventing them. In today’s competitive charter market, the most successful professionals know how to turn every customer interaction into an opportunity to build trust, strengthen relationships, and demonstrate value beyond price.

In this practical, interactive workshop, Sara Odorisio will share proven techniques to help you confidently navigate challenging conversations before they escalate, eliminate price objections before they arise, and move away from discount-driven negotiations that erode profitability.

Through real-life hospitality scenarios, practical frameworks, and immediately applicable communication strategies, participants will learn how to:

  • Deliver outstanding customer care that creates memorable experiences and lasting loyalty.
  • Recognise the early warning signs of conflict and de-escalate difficult situations before they become complaints.
  • Position value so effectively that price becomes a secondary consideration rather than the primary objection.
  • Replace discounts as a negotiation tool by building trust, confidence, and perceived value throughout the customer journey.
  • Handle price-sensitive conversations with confidence while protecting both margins and customer relationships.
  • Create a service mindset that transforms challenging conversations into opportunities for long-term loyalty and positive referrals.

 

Key Takeaways: Attendees will leave with practical communication techniques and a proven customer-care approach that reduces conflict, protects profitability, and helps customers choose your service for its value, not simply its price.

 

 

Sponsors Sponsors

Summit offers a unique platform for companies looking to gain visibility in the yacht charter industry. Summit Sponsors, benefit from the opportunity to showcase their brand to a global audience of charter professionals and industry leaders. Booking Manager Sponsors are key contributors to the growth and innovation of the yacht charter sector.

 

 

Partners Partners

Our Partners play a vital role in shaping the Summit experience. We collaborate with leading associations, and service providers from around the world to support the exchange knowledge, ideas, and best practices. Booking Manager Partners play a key role in elevating the overall standards of the industry and help create lasting value for the global charter community.

 

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