Local Promotion via Google - Think Globally, Act Locally

About the Speaker:

An experienced, ROI-driven digital marketer, helping internationally-renowned brands connect with their customers online. Ric is specialized in local search engine optimization that requires a strategic and targeted approach distinctive from general SEO.

About the Workshop:

This workshop will show you how to make sure your company shows up exactly when local customers are searching for it, teaching you:

• The basics of local search engine optimization
• Development of Google local algorithm and what to expect in the future
• Main components of local SEO
• Local SEO tools you can use
• Social media tips for local businesses and why you should invest in social media marketing to connect with customers.